27. March 2026

We are delighted to announce the appointment of Marvin Keller as our new Head of Sales and Marketing for the aftermarket.

Marvin has extensive experience in sales strategy, market development and customer retention within the aftermarket. In his new role, he will lead our global sales, marketing and product management activities, strengthen customer relationships and drive the continued growth of our aftermarket business.

We warmly welcome him to the team.

“We are pursuing a very strong growth strategy, which we intend to continue driving forward in the aftermarket. This means further strengthening the brand, raising its profile, and expanding our position as an innovation and market leader - especially in the workshop and wholesale sectors, i.e., among our direct trading partners,” says Marvin Keller.

The goal is to make the company's technological strength even more visible in the aftermarket and to further raise the profile of the ORIS brand. “Ultimately, the idea must be firmly anchored in people's minds: if I need a towbar, I want ORIS.”

A key factor in this is the seamless integration of original equipment and aftermarket expertise: OE know-how is specifically translated into added value for garages and the spare parts trade.

Garages, retailers and motorists thus benefit from exceptionally high quality, precise fit and clever, innovative solutions that are not only exceptionally safe but also convenient.

With the appointment of Marvin Keller, our Aftermarket entity is underlining its strategic focus on sustainable growth, brand proximity, and technological leadership in the European aftermarket.